Decoding Online Shopping: Cosmetics Consumer Trends for 2025

Beauty shoppers expect more than just a pretty website in 2025. Are you delivering?

Cosmetics e-commerce is booming, with global revenue projected to reach $186.65 billion by 2029—a nearly 50% jump from 2024. Social media and influencers have reshaped the industry, allowing direct-to-consumer brands to challenge retail giants and pushing legacy companies to rethink their digital strategies.

But shopping online for cosmetics can be equal parts exciting and exhausting. Concerns over quality, authenticity, ingredients, and more often plague the online shopping experience. How do cosmetics brands break through all that noise and deliver a better experience?

It starts with understanding today’s cosmetics consumer.

In this report, we will discuss industry insights tailored to cosmetics brands including where consumers get inspiration for new purchases, what leads them to abandon their cart or make a purchase, what concerns do they have when buying products online, and much more.

What’s inside this e-book?

Discovery: Where do beauty shoppers find new product inspiration?
Decision-Making: What convinces them to buy—and what makes them hesitate?
Personalization: What information are shoppers willing to share for a better experience?