Welcome to
the future of personalization: EmotionsAI
The only Experience Optimization Platform that segments visitors by emotional need. EmotionsAI turns emotions into data-driven sales with actionable insights and targeted audiences.
Enhance experiences with empathy
Understand what activates your buyers to convert using emotions-first data
Revive your personalization roadmap with shopper psychology insights
Multiply the amount of winning test variations, turning more ideas into sales
Accurately predict long-term campaign ROI, using emotions as a consistent baseline
AB Tasty’s EmotionsAI
Emotional clarity in just 30 seconds with our AI engine
80% of human decisions are driven by emotion
Customer journeys are a series of tiny decisions. Competitive natured buyers will be tempted by limited stocks, safety-first buyers by payment guarantees, and need-it-nows with quick journeys.
Create positive feelings by pinpointing which emotional needs are unmet at every stage of the customer journey.
10 groups and endless possibilities for reassuring your visitors when you let AI do the segmenting.
Benefit from 8 years of behavioral research and over 100 million journeys analyzed.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
High impact, low effort personalization
AI-powered personalization campaigns using EmotionsAI drive revenue increases ranging from 5% to 10%.
No need for complex segments, third-party integrations, or rule management – AI handles everything.
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Tailor experiences easily with our Visual Editor, Audience Builder, and even combine segments with external cohorts.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
60% of tests win with EmotionsAI
Compared to the industry average of 20%, this e-commerce personalization engine turns more of your ideas into revenue.
Experiment, measure, and find the best experience for your most important emotional needs.
No more neutral tests. Reports allow you to deep-dive into each variation to understand where to find the most uplift.
When a variation meets a specific emotional need, turn it into a personalized experience for more revenue opportunities.
Build a roadmap based on empathy
Learn where you can better meet the needs of your visitors throughout their journey.
Focus your roadmap on your audiences' biggest emotional needs.
Make small changes that can have big impacts on emotional engagement by following our built-in recommendations.
Enrich your analytics tools with emotional data for even more insights.
Predict ROI with precision
Emotional needs for conversion are lasting, while behaviors are ever-changing. Emotions provide a more consistent baseline to predict future returns than solely relying on on-site behavior.
Data powers our entire platform
The power of personalization with EmotionsAI
Easy deployment
EmotionsAI is integrated with the AB Tasty tag and turned on with the flick of a switch. No extra setup, no big IT project.
Work hand-in-hand with our customer success teams
Our expert teams provide you with ideas to activate visitors based on their emotional need profile.
8 years of technology research
Behavioral analytics studies are the backbone of this solution, providing you with the best experience for your visitors.
Based in science
AI is leveraged to automatically analyze and segment your visitors into each emotional profile for true emotional personalization.
Future-proof
EmotionsAI is GDPR compliant. It is based on anonymous in-session behavior and doesn’t use third-party cookies.
What really drives your visitors to buy?
EmotionsAI segments your visitors into 10 emotional needs, rooted in customer psychology.
Quality
Want qualitative information on products and services to make decisions.
Immediacy
Looking to be constantly stimulated by suggestions of actions to be taken
Competition
Want the thrill of competition. To get the best, or be the best.
Understanding
Want factual and structured information to make decisions.
Safety
Looking to feel secure and in control of their environment.
Comfort
In search of a calm environment, without disturbance or foreseeable effort
Change
Looking to discover new products and concepts, to escape their routine.
Attention
Want to feel like everything is done to satisfy them.
Notoriety
Want low-risk options that have already been validated by a large number of people.
Community
Want a strong connection with the people we care about and with our environment
Getting started
Built on behavior, fueled by real-time interactions
Physical interactions
Fueled by:
Mouse speed
Scroll patterns
Pauses
Device setup
Fueled by:
Browser type
Device brand
Plugin installed
Behavioral expertise
Built by:
PhD Purchase Behavior Modeling
Studies of online behaviors and interface design preferences
Collaborations by researchers on behavioral psychology
In-depth research for the win
Journeys analyzed
100M+
Online surveys
20,000+
A/B tests analyzed
200+
Success stories
Case study
Groupama increases quote submissions with EmotionsAI
+10%
increase in quote submission
Case study
La Redoute triples A/B test success rate with EmotionsAI
+4%
increased revenue per visitor
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
Grow faster with AB Tasty
Get a custom walkthrough of the platform