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Playing the Long Game: Accu’s Experimentation Journey

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Playing the Long Game: Accu’s Experimentation Journey

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15-Minute Experiments with AB Tasty

February 9, 2026

Ep 1: 2:00PM GMT | 9:00AM EST

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Pop-ups to personalization: why frustration is an AI-powered opportunity

Kate Feng

Kate Feng

Jan 22, 2026

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AB Tasty and VWO: A New Chapter for Digital Experience Optimization

Alix de Sagazan & Rémi Aubert

Alix de Sagazan & Rémi Aubert

Jan 20, 2026

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The Spontaneous Shift: Consumer E-Commerce Trends for 2026

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The Sky’s the Limit: Air Europa’s Experimentation Success Story

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The Spontaneous Shift: Consumer E-Commerce Trends for 2026

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Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality brands

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Decoding Online Shopping: Consumer Trends for E-commerce in 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

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Season 5 Episode 2

Rethinking the Travel Experience | Danielle Harvey

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Season 5 Episode 1

Luxury’s Secret Weapon | Anaïs Levy

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Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

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