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7min read

From Search to Checkout: 10 Data-Driven E-commerce Trends for 2025 

Maddie Ostrander

Maddie Ostrander

Jun 17, 2025

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3min read

Unlock Any Audience Source with AB Tasty’s Universal Connector

Gaetan Postorivo

Gaetan Postorivo

Aug 1, 2025

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Article
3min read

Unlock Any Audience Source with AB Tasty’s Universal Connector

Gaetan Postorivo

Gaetan Postorivo

Aug 1, 2025

Case Study

How WWF Made Donations Feel Natural Through Testing

+87%
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How to Optimize in a World Without Traditional Peak Seasons

August 26, 2025

11 am BST

J. Hughes
E. Ravid
Article
6min read

Which Statistical Model is Best for A/B Testing: Bayesian, Frequentist, CUPED, or Sequential?

Emily Healy

Emily Healy

Jul 15, 2025

Article
7min read

Is Your Average Order Value (AOV) Misleading You?

Hubert Wassner

Hubert Wassner

Jul 11, 2025

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The New Rules of Beauty E-Commerce in 2025

L. Hourquebie
J. Trout
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Decoding Online Shopping: Consumer Trends for E-commerce in 2025

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Decoding Online Shopping: Cosmetics Consumer Trends for 2025

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Decoding Online Shopping: Travel and Hospitality Consumer Trends for 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Podcast
Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

Podcast
Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

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Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

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